An old concept of entry level washing machines is resurrected through modern design. This project was originally designed for three name brands: Daewood Electronics, Snowa, & Bost. All three companies succeeded in the sales of these machines, outperforming their competitors & becoming market-segment leaders.
There was some confusion around the Snowa’s five and six kilogram capacity washing machines. Both models were the same size and they looked almost identical despite having different underpinnings. As the result, sales figures for the more expensive six kilogram model was plummeting. Our strategy was to differentiate the design of these two models while maintaining the the brand’s design language.
There is no need to open up the tubs or check the dials. See through ploy-carbonate surfaces on top of the washing machine enables the user to check the the washing process by having a quick look through the door’s semi transparent panels.
Daewoo Electronics is a South Korean premium home appliance brand. We designed their seven and eight kilogram capacity washing machines. The design is more subtle and stylish in alignment with the brands other home appliance products.
Bost is an entry-level economy brand, and our challenge was to keep the costs down while creating a new modern look for it’s washing machines. We managed to reduce the costs by reducing the surface area of the expensive Poly-carbonate material and design the ABS panels in a more 3D sculpted shape. This allowed the engineers to reduce the thickness of parts without sacrificing the rigidity.
Engaged with the project at an early stage of mechanical and electronic development. Modular Sectional Cooker designed for Wulfganf Puck is the first of it’s kind with three individually programmable sections. This product offers the flexibility of being able to program three different meals from a diverse range of cuisines and have them ready at the same time.